For your Throat
Johnny Calls for Philip Morris
Because Philip Morris is the only leading cigarette scientifically proved far less irritating to the nose and throat
In this “Johnny on the Spot” ad, Johnny Roventini (1910-1998), the famous Philip Morris spokesperson, visits a movie director on set. He walks down a set of stairs, the spotlight shining on him, as he holds up a giant pack of Philip Morris cigarettes. Johnny tells the director that Philip Morris is “the ONLY leading cigarette scientifically proved far less irritating to the nose and throat.” This claim was intended to ease a worried public concerned about the negative health effects of smoking.
Actor, Child, Doctor, Health, Johnny Roventini, Male, Throat