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Johnny Calls for Philip Morris – img2738

April 11, 2021 by sutobacco

Johnny Calls for Philip Morris – img2738
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Theme:
For your Throat
Collection:
Johnny Calls for Philip Morris
Published:
1947
Brand:
Philip Morris
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:

Because Philip Morris is the only leading cigarette scientifically proved far less irritating to the nose and throat

Comments:

In this “Johnny on the Spot” ad, Johnny Roventini (1910-1998), the famous Philip Morris spokesperson, visits a circus ringmaster in the middle of an act. He walks the tightrope as he holds up a giant pack of Philip Morris cigarettes. Johnny tells the ring master that Philip Morris is “the ONLY leading cigarette scientifically proved far less irritating to the nose and throat.” This claim was intended to ease a worried public concerned about the negative health effects of smoking. Little Johnny was already extremely popular among children; this ad, with its circus scene and colorful clown, would have only heightened the child’s obsession with Johnny.

Keywords:

Actor, Child, Doctor, Health, Johnny Roventini, Male, Throat

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