Because Philip Morris is the only leading cigarette scientifically proved far less irritating to the nose and throat
In this “Johnny on the Spot” ad, Johnny Roventini (1910-1998), the famous Philip Morris spokesperson, visits a circus ringmaster in the middle of an act. He walks the tightrope as he holds up a giant pack of Philip Morris cigarettes. Johnny tells the ring master that Philip Morris is “the ONLY leading cigarette scientifically proved far less irritating to the nose and throat.” This claim was intended to ease a worried public concerned about the negative health effects of smoking. Little Johnny was already extremely popular among children; this ad, with its circus scene and colorful clown, would have only heightened the child’s obsession with Johnny.
Actor, Child, Doctor, Health, Johnny Roventini, Male, Throat