Behind the swing to Philip Morris is the greatest achievement in cigarette manufacture since the introduction of cigarettes themselves What is that achievement? Simply this the making of cigarettes without an ingredient scientifically known to be a definite source of irritation
Johnny Roventini (1910-1998), the famous Philip Morris spokesperson, grins an uncannily pearly, white-toothed smile beside text that reads, “The Truth about irritation of the nose and throat due to smoking.” The copy text below his image lays out the “facts” in an effort to ease the minds of a worried public. The text claims that Philip Morris cigarettes are made without the inclusion of an unnamed ingredient usually used in the production of cigarettes, which is “scientifically known to be a definite source of irritation.” The false health claims abound: According to the ad, “eminent medical authorities” agree that switching cigarette brands to Philip Morris “clears up” or “definitely improves” all cases of nose and throat irritation. These observations are referred to as “facts” that have been “proved conclusively.” With statements like the previous, it is shocking to read Philip Morris’ assertion that they “do not claim that Philip Morris Cigarettes cure irritation.” The ad is masquerading as honest, while it is actually manipulative, capitalizing on the public’s worries over smoking-related health conditions.
Actor, Child, Doctor, Health, Johnny Roventini, Male, Throat
