Back alley blend with a hint of Bourbon.
Much like Camel’s “Pleasure to Burn” advertisements, this ad harkens back to decades past for a vintage, “older knows best” attitude, while still taking a nod to the present. Here, a jazz singer belts into a vintage microphone while his band plays soulfully behind him. Though the scene looks like it could be from the “Roaring ‘20s,” the ad insists that the advertisement is for “the official cigarette of the roaring 2000’s,” bringing the scene into modern times. Additionally, the microphone in his ear signifies modern technology, which contrasts with the old-fashioned microphone he holds. This limited edition Camel cigarette is laced with Black Alley Bourbon, and the singer holds a lit cigarette and a glass of bourbon in his left hand as he performs. This limited edition cigarette represents Camel’s continuing goal of attracting younger audiences to the brand. Camel’s beloved cartoon dromedary, Joe Camel, had long been the brand’s primary avenue through which it targeted teens before Joe’s death in 1997. When the Joe Camel campaign ended, a new approach was needed to maximize sales to the target young demographic. Thus, in 1999, Camel began issuing exotic flavored blends – each limited edition, released in special vintage-inspired tins. These flavored cigarettes were successful at hooking even the most inexperienced smoker, and in 2009, the Food and Drug Administration (FDA) banned the sale of all flavored cigarettes except for menthols due to their tendency to lure children into smoking.
Flavored, Male, Singer
