Theme:
For your Throat
Collection:
Singers & Performers
Published:
2005
Brand:
Kool
Manufacturer:
Brown & Williamson Tobacco Corporation
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Be passionate.
Comments:
A beautiful young singer records a song in a studio in this Kool ad. She wears a shirt emblazoned with the Kool logo, indirectly tying her individuality, talent, and beautiful voice to the cigarette brand. The slogan, “be passionate,” hardly seems as if it relates to cigarettes at all, but is a ploy to attract teens and young adults to the brand.
Keywords:
Female, Light, Menthol, Singer
