L&M's patented filtering process adds extra filter fibers electrostatically crosswise to the stream of smoke makes L&M truly low in tar.
American pop singer Jimmie Rodgers (1933-present) poses with his first wife and their family cat. He sings the L&M jingle which claims that L&M cigarettes have low amounts of tar but more taste. Rodgers was a star of an L&M television show on NBC at the time. His wife, Colleen, is shown supporting her husband and smoking a cigarette; she passed away from a stroke in the late 1960s. Rodgers remarried twice after her death, and in 1999 he reported that he has been suffering from spastic dysphonia for many years, a condition which affects the voice. Spastic dysphonia causes the sufferer to experience involuntary movements of larynx muscles during speech or song. At the bottom of the ad, another celebrity testimonial appears, this one from actor James Arness (1923-2011). “Both Jims agree,” the ad says. Arness was most famous for his 20-year recurring role as Marshal Matt Dillon on the TV series Gunsmoke. Arness passed away in 2011 from heart failure.
Female, Filter, Jim Arnes, Jimmie Rogers, Male, Singer, Tar, Throat