• Skip to primary navigation
  • Skip to main content
  • Skip to footer
SRITA

SRITA

Stanford Research into the Impact of Tobacco Advertising

Show Search
Hide Search
  • Ad Collections
    • Cigarettes
    • Pipes & Cigars
    • Chewing
    • Pouches & Gums
    • Marijuana
    • e-Cigarettes
    • Pod e-Cigs
    • Disposable e-Cigs
    • Heated Tobacco
    • Hookah
    • Anti-smoking
    • Comparisons
    • Video Ads
  • Brand Histories
  • Videos & Lectures
  • Publications
  • Resources
  • Exhibit
  • About SRITA
    • People
    • Research Interns
    • In the Press
    • Contact Us

Singers & Performers – img2713

April 11, 2021 by sutobacco

Singers & Performers – img2713
Download image
Theme:
For your Throat
Collection:
Singers & Performers
Published:
1937
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:

You must have a big voice to sing Wagner. My favorite role of 'Brunnhilde' in Wagner's is Gotterdammerung' is a very exacting one. Yet- when I am back in my dressing room after I have finished singing, there is nothing I enjoy more than lighting up a lucky. It is a light smoke- so smooth- so gentle- that it does not irritate my throat in the least.

Comments:

Australian soprano Marjorie Lawrence (1907-1979) claims that her operatic roles require “a big voice” but after a performance “there is nothing I enjoy more than lighting up a Lucky.” Lawrence began her career abroad, but made a smashing debut at the Metropolitan Opera in 1935 for her role in “Gotterdammerung,” mentioned in this ad. She explains that she can smoke Luckies without worrying about her voice, because “it is a light smoke—so gentle—so smooth—that it does not irritate my throat in the least.” This ad and the others in the Metropolitan Opera series of Lucky Strike ads lead consumers to believe that opera singers are puffing on cigarettes between acts while maintaining perfect voices. Lawrence passed away from heart failure at the age of 71.

Keywords:

Female, Irritation, Light, Marjorie Lawrence, Opera, Singer, Throat, Toasted, Voice

Footer

About SRITA

SRITA’s repository of tobacco advertising supports scholarly research and public inquiry into the promotional activities of the tobacco industry. Learn more

Explore SRITA

  • Ad Collections
  • Video Ads
  • Brand Histories
  • Lectures
  • Publications
  • Resources

Copyright © 2025 · Stanford University