When I had to sing in a recent picture, says Carole Lombard, I considered giving up smoking. But my voice teacher said I needn't if I'd select a light smoke- Luckies. I soon found that even when singing and acting twelve hours a day, I can smoke as many Luckies as I like without the slightest throat irritation.
Academy Award nominated Actress Carole Lombard (1908-1942) endorses Lucky Strike in this ad, claiming that she almost gave up smoking when she had to sing for a movie role. Unfortunately, her singing coach allegedly recommended Luckies as a “light smoke” which would not irritate her throat “even when singing and acting twelve hours a day.” Paramount would have enjoyed the publicity it received from this ad, as well as the publicity afforded to its star actress, Carole Lombard, and newest film, “True Confession.” In addition to this 1937 ad, Lucky also printed a second ad featuring Carol Lombard in 1937 which provides publicity for another Paramount production, “Swing High, Swing Low” (released three months after “True Confession”). Lombard also endorsed Old Gold cigarettes two years prior in 1934 for their “throat-ease” campaign. The actress passed away tragically in a plane crash at the age of 33.
Carole Lombard, Cough, Fashion, Female, Irritation, Light, Luxury, Movies, Natural, Organic, Seductive, Singer, Throat, Toasted, Voice
