• Skip to primary navigation
  • Skip to main content
  • Skip to footer
SRITA

SRITA

Stanford Research into the Impact of Tobacco Advertising

Show Search
Hide Search
  • Ad Collections
    • Cigarettes
    • Pipes & Cigars
    • Chewing
    • Pouches & Gums
    • Marijuana
    • e-Cigarettes
    • Pod e-Cigs
    • Disposable e-Cigs
    • Heated Tobacco
    • Hookah
    • Anti-smoking
    • Comparisons
    • Video Ads
  • Brand Histories
  • Videos & Lectures
  • Publications
  • Resources
  • Exhibit
  • About SRITA
    • People
    • Research Interns
    • In the Press
    • Contact Us

Famous Voices – img2695

April 11, 2021 by sutobacco

Famous Voices – img2695
Download image
Theme:
For your Throat
Collection:
Famous Voices
Published:
1937
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:

In Hollywood, I found a much greater rush about things than in English studios. The harder work not only meant added strain on my throat, but also caused me to smoke more cigarettes. At this time, my throat learned what a difference there is in a light smoke. I've found that even though I smoke as many Luckies as I wish, my throat remains in top form.

Comments:

British actor Madeleine Carroll (1906-1987) starred in over 40 films during the 1930s and ’40s. In this ad, Carroll describes her shift to Hollywood from England, explaining that the faster pace of life caused a “strain” on her throat, and “caused me to smoke more cigarettes.” She claims that she can smoke as many Luckies as she wants, and her “throat remains in top form.” Most likely, it was the increase in cigarettes smoked which actually caused the increase in strain on her throat. The ad, however, claims that the toasting process “takes out certain throat irritants found in tobacco,” making Lucky Strike cigarettes “Easy on your throat.” The ad provides publicity not only for Madeleine Carroll, but also for her new film, “The Prisoner of Zenda,” and for the film’s producer, David O. Selznick. Carroll ultimately passed away from pancreatic cancer while in Spain, exactly one week after her “The Prisoner of Zenda” co-star Mary Astor died of respiratory failure and pulmonary emphysema in Hollywood, California.

Keywords:

Actor, Female, Irritation, Light, Madeleine Carroll, Movie, Throat

Footer

About SRITA

SRITA’s repository of tobacco advertising supports scholarly research and public inquiry into the promotional activities of the tobacco industry. Learn more

Explore SRITA

  • Ad Collections
  • Video Ads
  • Brand Histories
  • Lectures
  • Publications
  • Resources

Copyright © 2025 · Stanford University