I Protect My Voice With Luckies
American actor Edmund Lowe (1890-1971) starred in more than 100 movie roles, usually playing the “perfect bachelor.” Here, Lucky Strike provides Lowe with a great deal of publicity for three of his films – his classic silent war film, “What Price Glory?” his recent 1931 film, “The Spider,” and his upcoming film, “The Cisco Kid.” For the latter, Lucky Strike also provides the movie studio, Fox Film Corporation, with publicity as well. Of course, the other two films mentioned were also Fox productions. In fact, Fox released a sequel to the silent “What Price Glory?” called “Women of All Nations” in 1931, the year this ad was printed. Lowe also starred in this sequel. Thus, Lucky’s insistence that Lowe did not receive payment for the advertisement is little consolation, as he and Fox benefitted greatly from the advertisement through publicity. Lowe married three times, though it is widely accepted that he was homosexual. He was unable to complete his performance in his last film, “Heller in Pink Tights” (1960), due to illness. He passed away in 1971 from respiratory failure.
Edmund Lowe, Irritation, Light, Male, Mild, Singer, Throat, Toasted