• Skip to primary navigation
  • Skip to main content
  • Skip to footer
SRITA

SRITA

Stanford Research into the Impact of Tobacco Advertising

Show Search
Hide Search
  • Ad Collections
    • Cigarettes
    • Pipes & Cigars
    • Chewing
    • Pouches & Gums
    • Marijuana
    • e-Cigarettes
    • Pod e-Cigs
    • Disposable e-Cigs
    • Heated Tobacco
    • Hookah
    • Anti-smoking
    • Comparisons
    • Video Ads
  • Brand Histories
  • Videos & Lectures
  • Publications
  • Resources
  • Exhibit
  • About SRITA
    • People
    • Research Interns
    • In the Press
    • Contact Us

Famous Voices – img2686

April 11, 2021 by sutobacco

Famous Voices – img2686
Download image
Theme:
For your Throat
Collection:
Famous Voices
Published:
1931
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:

I Protect My Voice With Luckies

Comments:

American actor Edmund Lowe (1890-1971) starred in more than 100 movie roles, usually playing the “perfect bachelor.” Here, Lucky Strike provides Lowe with a great deal of publicity for three of his films – his classic silent war film, “What Price Glory?” his recent 1931 film, “The Spider,” and his upcoming film, “The Cisco Kid.” For the latter, Lucky Strike also provides the movie studio, Fox Film Corporation, with publicity as well. Of course, the other two films mentioned were also Fox productions. In fact, Fox released a sequel to the silent “What Price Glory?” called “Women of All Nations” in 1931, the year this ad was printed. Lowe also starred in this sequel. Thus, Lucky’s insistence that Lowe did not receive payment for the advertisement is little consolation, as he and Fox benefitted greatly from the advertisement through publicity. Lowe married three times, though it is widely accepted that he was homosexual. He was unable to complete his performance in his last film, “Heller in Pink Tights” (1960), due to illness. He passed away in 1971 from respiratory failure.

Keywords:

Edmund Lowe, Irritation, Light, Male, Mild, Singer, Throat, Toasted

Footer

About SRITA

SRITA’s repository of tobacco advertising supports scholarly research and public inquiry into the promotional activities of the tobacco industry. Learn more

Explore SRITA

  • Ad Collections
  • Video Ads
  • Brand Histories
  • Lectures
  • Publications
  • Resources

Copyright © 2025 · Stanford University