An independent survey was made recently among professional men and women- lawyers, doctors, lecturers, scientists, etc. Of those who said they smoke cigarettes, more than 87% stated that they personally prefer a light smoke.
Famous singer Lanny Ross (1906-1988), Yale graduate and member of the secret society Skull and Bones, provides the celebrity testimonial for this Lucky Strike advertisement. He recalls the strain on his voice caused by hours of rehearsal, and claims that Luckies “never bother my throat in the least …and that goes for my voice too.” This claim portrays Lucky Strikes as a healthy cigarette with the ability to prevent illness, further supported by the slogan “It’s Toasted – Your throat protection” and the insistence that “you, too, can have the throat protection of Luckies” which are “gentle on the throat.” In 1950, Lanny Ross did another cigarette ad, this time for Camel. Ross passed away from a stroke.
Actor, Irritation, Lanny Ross, Light, Male, Mild, Throat
