Theme:
For your Throat
Collection:
Guard Your Throat
Published:
1934
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
It's Toasted Luckies are all-ways kind to your throat.
Comments:
A beautiful hand draws a circle around the middle of a tobacco plant, indicating the leaves which Lucky Strike uses for its cigarettes. It refers to these, the “center leaves,” as healthier and less irritating than the tobacco leaves used in other cigarettes, using adjectives like “mildest,” whereas the top leaves are described as “harsh.” The ad’s slogan, “Luckies are always in All-Ways kind to your throat” presents Lucky Strikes as a “mild” cigarette which will not irritate the throat, or cause harm. In essence, Lucky is claiming a healthy cigarette with the ability to prevent illness, as it claims the toasting process is undergone “for throat protection.”
Keywords:
Female, Mild, Throat
