Instead of the harsh hot smoke of parched dry-as-dust tobaccos- Camels- always fresh in the Humidor Pack- give you unalloyed smoke enjoyment- mild, clean, cool!
Camels are presented here as a “holiday” for your throat. The copy text compares Camels to “the harsh hot smoke of parched dry-as-dust tobaccos,” referring to Camels as “fresh” and “cool” in contrast. Other healthy adjectives like “clean” and “mild” are also employed. ” Mildness was a code word, the opposite of harshness, meant to implant the notion that Camels are a more healthful brand than the competition – “mildness” was intended to mean Camels were easier on the throat.
Female, Fresh, Holiday, Irritation, Throat