No worry about throat irritation smoking Philip Morris.
Philip Morris’ famous spokesperson, Johnny Roventini (1910-1998), calls for Philip Morris cigarettes under ludicrous claims that when consumers smoke Philip Morris, there is “NO WORRY ABOUT THROAT IRRITATION.” In this ad, false health claims abound. The copy text claims that “eminent doctors” compared the leading cigarette brands and found Philip Morris least irritating – though not irritant free. The ad targets women, with an image of a secretary smoking a PM while talking on the phone; the text is directed “to every feminine smoker,” and Philip Morris boasts “real protection for your sensitive woman’s throat.”
Johnny started his career as ‘”the smallest bell hop ever,” resembling a child in stature. He was asked by two Philip Morris marketing executives to call for Philip Morris for one dollar. Johnny, unaware that Philip Morris was a cigarette brand, ran around asking for him. Finally, this “audition” led Johnny into his 40-year career as the spokesperson for Philip Morris. He later work with Lucille Ball and Desi Arnaz on “I Love Lucy.”
Irritation, Johnny Roventini, Male, Teen, Throat
