When smokers changed to Philip Morris every case of irritation due to smoking cleared completely or definitely improved.
Philip Morris’ famous spokesperson, Johnny Roventini (1910-1998), calls for Philip Morris cigarettes under ludicrous claims that Philip Morris cigarettes are “unmarred by irritation.” In this ad, false health claims abound. The ad masquerades as honest by insisting that it presents “no claim of curative effects,” while simultaneously claiming that the throat irritation of smokers who switched to Philip Morris “cleared completely.” It also vaguely mentions that an irritating ingredient usually used in cigarettes is not included in PM.
Johnny started his career as ‘”the smallest bell hop ever,” resembling a child in stature. He was asked by two Philip Morris marketing executives to call for Philip Morris for one dollar. Johnny, unaware that Philip Morris was a cigarette brand, ran around asking for him. Finally, this “audition” led Johnny into his 40-year career as the spokesperson for Philip Morris. He later work with Lucille Ball and Desi Arnaz on “I Love Lucy.”
Irritation, Johnny Roventini, Male, Teen, Throat
