Only One cigarette, Philip Morris, is made with DI-GL, the great scientific discovery that protects you from certain harsh irritants found in every other leading cigarette.
A tuxedoed man lights an elegant woman’s cigarette. The ad claims that its cigarette gives you “assurance,” that it “protects you from certain harsh irritants.” These unfounded health claims are intended to pacify a worried public. Philip Morris, according to the ad, “can remove all these irritants” better than all other cigarettes thanks to a “great scientific discovery” called Di-GL. Modern technology and scientific advancements, usually fake ones, are cited often in cigarette advertisements to fool consumers into believing a cigarette is more advanced, healthier, and safer than “old” cigarettes.
Female, Filter, Irritation, Male, Pseudoscientific, Romantic