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Guard Your Throat – img2643

April 11, 2021 by sutobacco

Guard Your Throat – img2643
Download image
Theme:
For your Throat
Collection:
Guard Your Throat
Published:
1954
Brand:
Philip Morris
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:

Only One cigarette, Philip Morris, is made with DI-GL, the great scientific discovery that protects you from certain harsh irritants found in every other leading cigarette.

Comments:

A tuxedoed man lights an elegant woman’s cigarette. The ad claims that its cigarette gives you “assurance,” that it “protects you from certain harsh irritants.” These unfounded health claims are intended to pacify a worried public. Philip Morris, according to the ad, “can remove all these irritants” better than all other cigarettes thanks to a “great scientific discovery” called Di-GL. Modern technology and scientific advancements, usually fake ones, are cited often in cigarette advertisements to fool consumers into believing a cigarette is more advanced, healthier, and safer than “old” cigarettes.

Keywords:

Female, Filter, Irritation, Male, Pseudoscientific, Romantic

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