My work on the stage may appear easy to an audience but, as a matter of fact, it is very strenuous. now and then I indulge in a cigarette for relaxation and pleasure. I use Lucky Strikes, as I find they not only protect my voice but afford me the greatest amount of genuine enjoyment.
Academy Award-winning actress Alice Brady (1892-1939) endorses Lucky Strike as a cigarette that will “protect my voice.” Lucky’s slogan, “Your Throat Protection” furthers this unfounded health claim. In Lucky’s later ads, a simple “it’s toasted” slogan was used to send the same message without blatantly making false claims. Brady passed away from cancer (of undisclosed type) before her 47th birthday.
Actor, Alice Brady, Cough, Female, Irritation, Throat, Toasted