No curative power is claimed for Philip Morris . . . but an once of prevention is worth a pound of cure! Philip Morris are scientifically proved far less irritating to the smoker's nose and throat.
Philip Morris’ famous spokesperson, Johnny Roventini (1910-1998), holds up a pack of Philip Morris cigarettes under ludicrous claims that the brand of cigarettes “are scientifically proved [sic] far less irritating to the smoker’s nose and throat.” In this ad, false health claims abound. The masquerades as honest by insisting that “no curative power is claimed,” but it then twists this into claiming preventative power: “An ounce of prevention is worth a pound of cure!” the ad claims.
Johnny started his career as “the smallest bell hop ever,” resembling a child in stature. He was asked by two Philip Morris marketing executives to call for Philip Morris for one dollar. Johnny, unaware that Philip Morris was a cigarette brand, called out loudly for him. This “audition” led Johnny to his 40-year career as the spokesperson for Philip Morris. He later starred alongside Lucille Ball and Desi Arnaz on “I Love Lucy.”
Male, Pseudoscientific, Teen, Throat
