Today discover the amazing difference between Chesterfield and all other cigarettes. With electronic accuray, Accu-Ray checks and controls the making of your Chesterfield. so for the first time you get a 'perfect-smoke-column-from-end-to-end!
This woman, dressed in English riding gear, holds a cigarette in her hand which appears to have just fallen from the conveyer belt. Chesterfields are presented in this ad as modern, created using “AccuRay” technology which provides a “cool mildness never possible before.” Mildness was a code word, the opposite of harshness, meant to implant the notion that Chesterfields are a more healthful brand than the competition – “mildness” was intended to mean Chesterfields were easier on the throat.
Female, Filter, Mild