• Skip to primary navigation
  • Skip to main content
  • Skip to footer
SRITA

SRITA

Stanford Research into the Impact of Tobacco Advertising

Show Search
Hide Search
  • Ad Collections
    • Cigarettes
    • Pipes & Cigars
    • Chewing
    • Pouches & Gums
    • Marijuana
    • e-Cigarettes
    • Pod e-Cigs
    • Disposable e-Cigs
    • Heated Tobacco
    • Hookah
    • Anti-smoking
    • Comparisons
    • Video Ads
  • Brand Histories
  • Videos & Lectures
  • Publications
  • Resources
  • Exhibit
  • About SRITA
    • People
    • Research Interns
    • In the Press
    • Contact Us

Guard Your Throat – img2633

April 11, 2021 by sutobacco

Guard Your Throat – img2633
Download image
Theme:
For your Throat
Collection:
Guard Your Throat
Published:
1933
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:

No thanks! I'd rather have a Lucky. They're easy on my throat.

Comments:

Dressed in glamorous riding gear, this woman pulls a Lucky Strike from one of three men offering her cigarettes. Like many Luck Strike ads of the time, this ad emphasizes the claimed throat protection supposedly provided by Lucky Strike. She rejects the other men’s cigarette offers because Luckies are “easy on my throat.”

Keywords:

Athlete, Female, Male, Throat

Footer

About SRITA

SRITA’s repository of tobacco advertising supports scholarly research and public inquiry into the promotional activities of the tobacco industry. Learn more

Explore SRITA

  • Ad Collections
  • Video Ads
  • Brand Histories
  • Lectures
  • Publications
  • Resources

Copyright © 2025 · Stanford University