In one of the first important parts I did in America, the play called for a long and very trying individual performance. In every scene for five full acts I was on state talking almost continuously. The strain made it imperative that I safeguard my throat and voice. After trying different brands of cigarettes, I came across Luckies. They stood the test and for many years now I've enjoyed them. I like the taste of Luckies and my throat is grateful for a light smoke.
Hollywood actor Philip Merivale (1886-1946), born in India, provides the celebrity testimonial for this Lucky Strike advertisement. He recalls a play in which he spoke on stage for five acts in a row, requiring him to “safeguard my throat and voice.” He claims that Luckies “stood the test.” This claim portrays Lucky Strikes as a healthy cigarette with the ability to prevent illness, further supported by the slogan “It’s Toasted – Your throat protection” and the insistence that “you, too, can have the throat protection of Luckies” which are “gentle on the throat.” Merivale passed away in 1959 from cardiovascular disease.
Actor, adult, Health, Male, man, Philip Merivale, professional, protection, sophisticated, Throat, Toasted
