Theme:
Fresh, Pure, Natural & Toasted
Collection:
Sunshine Mellows
Published:
1931
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
It's Toasted is a slogan of the American Tobacco Co. for its Lucky Strike brand from 1917, referring to heat curing rather than sun drying of the leaf. Purported to remove harmful corrosive acrids (pungent irritants) and to sterilize tobacco. In reality, their curing of tobacco did not differ from methods of other manufacturers.
Keywords:
Beach, Cough, Irritation, Male, Mild, Pure, Throat, Toasted
