Men who would keep that trim, proper form, women who prize the modern figure with its subtle, seductive curves- eat healthfully but not immoderately. Banish excessiveness-eliminate abuses. Be moderate- be moderate in all things, even in smoking. When temped to excess, when your eyes are bigger than your stomach, reach for a Lucky instead. Coming events cast their shadows before. Avoid that future shadow by avoiding over-indulgence if you would maintain that lithe, youthful figure.
Modified to remove the word sweet in response to threats of litigation from the confection industry. The firm which marketed Lydia Pinkham’s (1819 – 1883) Vegetable Compound perhaps has received too little credit as a pioneer in marketing to women. George Hill, President of The American Tobacco Company, claimed he came up with the campaign “Reach for a Lucky” ” after seeing a heavy women next to a slender women smoking on a street corner. However Hill’s campaigns so explicated borrowed from the Pinkham company slogans of some 40 years earlier, it seems clear that his stories were apocryphal.
Health, Male, Slim, Toasted, Weight
