Precious moment! His lovely letter to readher Marlboro
The woman pictured here wears patriotic red accessories and holds a Marlboro cigarette in her gloved hand. The text reads, “He must be on leave . . . to warrant such devastating chic,” referencing the absence of many men overseas during World War II. At the bottom of the ad, there is a list of the types of cigarettes Marlboro offers: Plain Ends, Ivory Tips, and Beauty Tips. The Marlboro Beauty Tips offered a cigarette with red tips so that a woman’s lipstick would not leave a noticeable mark on the tip of the cigarette. This advertisement decidedly targets women, and indeed, Marlboro ads were marketed to women until after the war in 1954 when the brand underwent an abrupt sex change with the introduction of the masculine “Marlboro Man.”
Fashion, Female, Health, Military, Soldier
