Because L&M's balanced blend gives good taste from end to end.
This ad for L&M from the 1960s resembles much later ads from Virginia Slims’ late 1990s campaign, “It’s a Woman Thing.” In this ad, a cool and collected woman pushes her surprised date away so she can finish enjoying her cigarette in peace. The woman’s position in the foreground of the image, while the man is pushed to the background, provides her with a position of authority and power. The woman, dressed in a trendy, mod, go-go mini-dress, is extremely feminine with her sense of style and her hair and make-up, yet she is anything but the traditional housewife. She places herself and her smoking pleasure first, rearranging society’s traditional husband-kids-home-first responsibilities. The juxtaposition of power with femininity is a marketing ploy which tobacco companies exploit decade after decade.
adult, couple, dating, empowerment, Female, humor, liberation, Male, man, woman
