Because L&M's balanced blend gives good taste from end to end.
This ad for L&M from the 1960s resembles much later ads from Virginia Slims’ late 1990s campaign, “It’s a Woman Thing.” In this ad, a cool and collected woman pushes her surprised date away so she can finish enjoying her cigarette in peace. The woman, dressed in a trendy, mod, go-go mini-dress, is extremely feminine with her sense of style and her hair and make-up, yet she is anything but the traditional housewife. She places herself and her smoking pleasure first, rearranging society’s traditional husband-kids-home-first responsibilities. The juxtaposition of power with femininity is a marketing ploy which tobacco companies exploit decade after decade.
adult, couple, dating, empowerment, Female, humor, liberation, Male, man, woman
