She's ridden her mount to a photo finish. Better hold your horses. Later on, when she's slipped our of her breeches and into something more comfortable, she might just go for a Tiparillo. With its neat white mouthpiece. And flavor you don't have to inhale to enjoy.
Tiparillo ran this campaign – “Should a gentleman offer…” from 1967 to 1969. The ads in the campaign all portrayed an intelligent female with a budding career, and then they turned her into a sex object. These ads refused to give credit to women for their hard-earned careers. Instead, the ads portrayed these women, who would normally be seen as independent, as loose women who would be easily swayed by the offer of a Tiparillo. This ad features a female jockey riding a horse. Most of the Tiparillo ads were overtly sexul in their imagery. This ad is a bit more subtle. The first sentence, “She’s ridden her mount to a photo finish,” sounds like an overtly sexual act. The copy text advises the man to wait to offer his Tiparillo until “later on, when she’s slipped out of her breeches and into something more comfortable,” again not trying to disguise the sexual undertones. This advertisement targets young men by providing them with a ladies’ man role model and a subliminal association between sex and Tiparillos.
Female, horse, jockey, sex appeal, woman, young adult
