Many a college man has discovered a previously unfelt craving for knowledge simply because he received his copy of Homer from the had of a deep-breathing redhead who sighed, I think Homer is the Most! Yes, it pays to take a good look at the classics now and then., Horn-rimmed bookstacker
Pall Mall’s “Girl Watcher’s Guide” was a series of advertisements printed in the 1960s, inspired by a book of the same title, written in 1954 by advertisement executive Don Sauers. Some of the advertisements, like this one, featured “Campus Types” rather than Lessons, each numbered sequentially. This guide page, Campus Type III, describes the “Horn-Rimmed Bookstacker,” better known as a sexy librarian. The ad unequivocally objectifies the working woman, describing her actual job as “the least” important of her contributions to the library. Her “most important contribution,” the advertisement states, is to look good while she organizes the bookshelves. One of the men checking her out has just been handed Homer’s Iliad, but he holds it upside-down, clearly uninterested in literature. The woman is illustrated with a ludicrously curvaceous figure, and is used to market Pall Mall cigarettes to young boys still in school.
College, Female, librarian, Male, man, sex appeal, Teen, woman, young adult