You are right. The face is familiar. Abby's back by popular demand, and as pretty up a tree as she was aboard a dingy. But wherever you find Abby you will also find Chesterfield Kings.
This Chesterfield campaign is composed of a series of ads featuring women and their measurements (bust-waist-hips), printed in the men’s magazine, Playboy. One of Chesterfield’s slogans concerned its “21 great tobaccos make 20 wonderful smokes” (the number of cigarettes in one pack). For these ads, Chesterfield shortened the slogan to “21-20,” and found that it closely resembled the manner of recording women’s measurements; Thus, in this series of ads, Chesterfield printed the measurements of a female models alongside their pictures, with “21-20” featured at the bottom of the advertisement. Chesterfield thus subliminally links its cigarettes with women and sex. Here, Abigail (35-22-35) is pictured for the second time in a Chesterfield ad; this time, she is relatively clothed, smoking a cigarette in a tree. Her active lifestyle is also purposefully associated with the Chesterfields. Chesterfield is clearly unapologetic for its blatant use of this woman’s sexuality in advertising its product.
Female, Luxury, measurements, outdoors, Playboy, sex appeal, sophisticated, woman, young adult
