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Objectifying Women – img0750

May 24, 2021 by sutobacco

Objectifying Women – img0750
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Theme:
Targeting Women
Collection:
Objectifying Women
Published:
1998
Brand:
Camel
Manufacturer:
R. J. Reynolds Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:

A sexy French maid taps her cigarette into the frying pan while she is cooking in order to get revenge on the “Idle Rich” who sneer behind her. In the corner, a box reads, “Viewer Discretion Advised,” sending the subliminal message that Camels are forbidden like a rated “R” movie, which makes then infinitely more attractive to teens. Additionally, the rebellious attitude and sexy appearance of the maid would further attract young people to this advertisement. The pink box containing the warning sign overwhelms the advertisement and distracts from the little white Surgeon General’s Warning in the upper right corner. When the Surgeon General’s Warning is taken into consideration, however, it is interesting to think that the maid may actually be poisoning her employers, and that smoking kills.

Keywords:

Female, humor, lights, Luxury, maid, rich, sex appeal, Teen, woman, young adult

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