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Objectifying Women – img0744

May 24, 2021 by sutobacco

Objectifying Women – img0744
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Theme:
Targeting Women
Collection:
Objectifying Women
Published:
1968
Brand:
Tiparillo
Manufacturer:
T.M.G.C., Inc, Robert Burns
Format:
Advertisement
Tobacco Type:
Cigar
Quote:

No! Not today. Or tomorrow. Or next week. Not until we can meet the sudden switching demand for Tiparillos Had we known that everyone and his brother would turn to Tiparillos overnight, we might have stoned up enough of these slim, trim, smokes to take care of sister, too. We're working on that right now, and we hope soon you'll be able to make the gentlemanly offer. Till then, it's every man for himself.

Comments:

Most of the ads in this campaign – “Should a gentleman offer a Tiparillo to a lady…” – advertise Tiparillos as the perfect way to attract a successful, sexy woman. In this ad, the text surprises the viewer by taking a different stance – “No!” It claims that everyone loves Tiparillos so much, there is now a short supply, and women are not worthy of having the cigarettes until there are more available. The man’s hand, as he pulls the Tiparillo out of the shocked, doe-eyed woman’s mouth, is larger than the woman’s face, indicative of his power and dominance over her. The subliminal message of this ad is that Tiparillos are a man’s cigarette, and that they are attractive to women.

Keywords:

Female, Health, Luxury, Playboy, sex appeal, Weight

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