Theme:
Targeting Women
Collection:
Couples in Love
Published:
1955
Brand:
Chesterfield
Manufacturer:
Liggett & Myers Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
In the whole wide world no cigarette Satisfies like Chesterfield
Comments:
This advertisement targets young people by featuring a very young, fashionable couple smoking together by the water. The young woman leans on a wooden beam as the young man, his hair wet from a recent swim, leans toward her. They both smile foolishly, as the text exclaims that Chesterfields will “put a SMILE in your SMOKING!” The slogan, “In the whole wide world no cigarette SATISFIES like Chesterfield,” feels childlike in nature.
Keywords:
Female, Male, Youth
