Theme:
Targeting Women
Collection:
Couples in Love
Published:
1959
Brand:
L&M
Manufacturer:
Liggett & Myers Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
A very young couple sits down for a picnic, but gets distracted by L&M cigarettes. A grizzly bear stands on his hind legs in the background, stealing their picnic basket! The bear is reminiscent of Yogi Bear (standing on his hind legs and stealing picnic baskets). Yogi Bear had been introduced on The Huckleberry Hound Show in 1958, a year before this advertisement was printed. The young, care-free models coupled with the Yogi Bear look-alike target a very young audience. At the bottom of the image, actor James Arness (1923-2011) endorses L&M cigarettes. He was well-known at the time for his main actor role in the hit western TV show Gunsmoke.
Keywords:
Actor, couple, Female, James Arness, Male, man, Music, picnic, romance, Singer, woman, young adult
