Theme:
Targeting Women
Collection:
Couples in Love
Published:
1957
Brand:
Winston
Manufacturer:
R. J. Reynolds Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
This advertisement targets young couples. The woman smokes her Winston as the man lights his own. The woman has purchased a handmade basket from the Native American handicrafts seller, and as she exclaims that “Winston tastes good!” the Native American responds, “Like a cigarette should!” The ad seeks to portray everyone everywhere as smoking Winston cigarettes, normalizing them into popular culture. The couple’s is depicted as a pair of world-travelers, further casting the appeal on young people. Winston is advertised here as having an “exclusive” and “pure, snow-white filter.”
Keywords:
adult, couple, Female, Male, man, outdoors, romance, woman
