Theme:
Targeting Women
Collection:
Couples in Love
Published:
1957
Brand:
Winston
Manufacturer:
R. J. Reynolds Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
This advertisement targets young people with its young, tan models enjoying a lovely time on the beach. The woman smokes her Winston as the man lights his own, and the lifeguard calls from above that he, too, is a fan of Winston cigarettes. The ad seeks to portray everyone everywhere as smoking Winston cigarettes, normalizing them into popular culture. Winston is advertised here as having an “exclusive, easy-drawing filter” which allows the “rich tobacco taste” to come through.
Keywords:
adult, Beach, couple, Female, lifeguard, Male, man, romance, tan, woman
