Theme:
Targeting Women
Collection:
Couples in Love
Published:
1954
Brand:
Winston
Manufacturer:
R. J. Reynolds Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
The Winston filter is unique, it's different, it works so effectivelyyet it doesn't flatten the flavor.
Comments:
This ad features a picture of a couple smoking happily together, the woman playing suggestively with her collar. The Winston filtered cigarette is advertised here as having a “unique” filter which “works so effectively.” This is one of a series of ads printed upon the brand’s introduction in 1954. R.J. Reynolds seeks to attract new customers by utilizing such a chic, professional couple smoking Winstons, coupled with the phrase, “No wonder filter smokers are flocking to Winstons!”
Keywords:
couple, dating, Female, happy, Male, man, romance, woman, young adult
