It's a little thing. But it does show that you care. Just as we care enough to make a filter that makes a difference you can actually taste.So, when you consider that 90% of cigarette smoke is gas and only a fraction is 'tar' and nicotine, telling someone you love about Lark's Gas-Trap filter is a nice thing to doespecially at this time of the year.
This ad was printed around Valentine’s Day, appealing to those in the loving and caring mood. The image appeals to younger people who would laugh at the cheesiness of the couple posing in the cupid cardboard cut-out. The ad presents the makers of Lark as actually considering the health of its clients – “just as we care enough to make a filter that makes a difference,” they claim. The advertisement emphasizes spurious health claims that Lark cigarettes are less harmful than other cigarettes. Their slogan, “Tell someone you love about Lark’s Gas-Trap filter” implies that you will be doing others a service – keeping them healthy – if you tell them about Lark’s Gas-Trap filters. The health claims featured in this campaign, which began in 1968, resulted from spurious FTC studies which indicated that that lower mortality rates were associated with lower tar and nicotine levels.
adult, couple, Female, Gas-Trap filter, Health, Low Tar, Male, man, romance, Valentine’s Day, woman