Theme:
Targeting Women
Collection:
Couples in Love
Published:
1953
Brand:
Old Gold
Manufacturer:
P. Lorillard
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Enjoy today's most pleasing cigarette with the assurance: No other leading cigarette is less irritating, or easier on the throat, or contains less nicotine than Old Gold. This conclusion was established on evidence by the U.S. Government.
Comments:
This wrangler helps the cowgirl light up an Old Gold. With her hat knocked to the grass and her red cowboy boots peaking out from her jeans, she appears more feminine and more sassy. The romance associated with the Wild West shines through in this ad, and Old Gold latches onto these associations.
Keywords:
couple, Cowboy, cowgirl, Female, Male, man, outdoors, romance, woman, young adult
