Theme:
Targeting Women
Collection:
Couples in Love
Published:
1970
Brand:
L&M
Manufacturer:
Liggett & Myers Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Saturday morning is the supermarket and car wash and laundromat and traffic and crowds and finally a cup of coffee and the two of you by yourselves and...
Comments:
This advertisement places a married couple face to face, relaxed and enjoying each other’s company with coffee and cigarettes. The ad seeks to normalize cigarettes by comparing them to cups of coffee, both white with brown tips, steaming or releasing smoke. Time spent smoking is related here to time spent relaxing, “a time to take it easy.”
Keywords:
coffee, couple, Fashion, Female, Male, man, Marriage, Relaxing, romance, woman, young adult
