Theme:
Targeting Women
Collection:
Couples in Love
Published:
1935
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
For a firendly smokeit's the tobacco that counts.
Comments:
This advertisement compares a Lucky Strike cigarette to a best friend or significant other. As the cigarette says, “I’ll never let you down,” the man carries his girlfriend, implying that he, too, will never let her down. The couple is featured healthily enjoying the great outdoors together. This advertisement appeals to young people who are searching for that best friend to love and also have fun with.
Keywords:
Female, Male, romance
