Theme:
Targeting Women
Collection:
Couples in Love
Published:
1935
Brand:
Chesterfield
Manufacturer:
Liggett & Myers Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
This young man and woman sit on opposite ends of a couch, knees angled away from each other, as they drink tea at a party. His toes point inward as he looks at her shyly, offering her a Chesterfield in the hope of bridging the gap between them with a cigarette. She looks back with eyebrows raised, her interest peaked by the offer. This ad capitalizes on young people’s insecurities about approaching the opposite sex, and provides an easy “solution” to dating woes.
Keywords:
couple, Female, Luxury, Male, man, romance, sophisticated, Teen, woman, young adult
