Theme:
Targeting Women
Collection:
Couples in Love
Published:
1914
Brand:
London Life
Manufacturer:
P. Lorillard
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
This advertisement appeals to Americans who wish to feel as elegant as British royalty. The ad features a couple floating on a giant cigarette, the woman providing the man with a proper-sized cigarette. The man is depicted as “The American Gentleman.” In this manner, an American forgets any guilt he has about not purchasing an American product; instead, he is enraptured by the prospect of entrancing women with his British sophistication.
Keywords:
British, couple, Female, Luxury, Male, romance, Royal, smart, sophisticated
