I like what you like
This couple is ‘dressed to the nines,’ and the woman’s bright red dress reflects the red target on the Lucky Strike packaging. The phrase, “I like what you like,” implies that Lucky Strike is the choice of cigarette that will please a love interest. The lack of clarity as to which party in the couple is the one who prefers Lucky Strike is intentional, allowing this advertisement to work on both male and female audiences. Hayden Hayden, a pseudonym for Howard Crosby Renwick, is the illustrator of this image. In the ‘20s, ‘30s, and ‘40s, he illustrated ads for countless products, as well as magazine covers and pin-up posters. He was known for painting girls with rosy cheeks who portrayed beauty, elegance, and sex appeal.
couple, Female, Hayden Hayden, Luxury, Male, man, romance, sophisticated, Toasted, woman, young adult
