Theme:
Targeting Women
Collection:
Brides with Butts
Published:
1948
Brand:
A.S.R. Lighters
Manufacturer:
Lighter Division, American Safety Razor Coporation
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
For our favorite Best man, For a matchless Dad, For a bright Future.
Comments:
This advertisement for an A.S.R. lighter demonstrates three different gift opportunities. A newlywed couple might gift the lighter to their best man, a father might receive the lighter on father’s day (or perhaps the day his son or daughter is born), or a high school or college graduate might receive the lighter on the day of his graduation. All three occasions are meaningful and innocent.
Keywords:
Cool, Domesticity, Female, Marriage, Mild
