Theme:
Targeting Women
Collection:
Brides with Butts
Published:
2003
Brand:
Doral
Manufacturer:
R. J. Reynolds Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Imagine getting more.
Comments:
This advertisement portrays Doral as the most in a cigarette, with the slogan, “Imagine Getting More.” The top tier of the wedding cake features one bride and 15 grooms, a funny image, but also one that resembles a bunch of cigarettes lined up in a box, ready for the taking. The punchline, written to the side, reads “I said, ‘the more the merrier, not the more to marry her.’” This advertisement appeals to a younger set who are tickled by rebuttals against tradition.
Keywords:
Cool, Domesticity, Female, Marriage, Mild
