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Brides with Butts – img0662

May 24, 2021 by sutobacco

Brides with Butts – img0662
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Theme:
Targeting Women
Collection:
Brides with Butts
Published:
1957
Brand:
Benson & Hedges
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:

Come live with me, and be my love: and we will all the pleasures prove that hills and valleys, dales and fields, words or steepy mountain yields. - Christopher Marlow

Comments:

The new bride leans on her groom’s chest and takes a drag from his cigarette. Benson & Hedges appeals further to the claim for purity, represented by the bride’s white dress, by advertising its unique filter mouthpiece which is “recessed so that only the flavor touches your lips.” This ad quotes a famous love poem, “The Passionate Shepherd to His Love” (1590s), written by Renaissance poet and playwright Christopher Marlowe (1564-1593). The excerpt from the poem is an attempt to ad romance, sophistication, and history to the advertisement.

Keywords:

Cool, Domesticity, Female, Marriage, Mild

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