and don't forget to keep kissable
This advertisement compares your choice in a cigarette to your choice in lifetime partner, a “wedded choice in cigarettes.” Additionally, the ad claims that Old Gold lacks “breath-tainting” and teeth-staining properties, making it the perfect choice for the kiss at the alter, or any kiss for that matter. Many of the ads in this campaign targeted women who were concerned that cigarettes would cause yellowed teeth and bad breath. The ads attempted to dispel these fears in women by urging them to “keep kissable” with Old Golds. P. Lorillard employed pseudoscience in the copy text, claiming that the “greasy” artificial flavors in most cigarettes are the cause of yellowed teeth, rather than the actual source – nicotine. Old Gold claims that their “100% natural” flavors allow their cigarettes to prevent the teeth-staining associated with smoking, though this claim is entirely false.
Cool, Domesticity, Female, Marriage, Mild
