Theme:
Targeting Women
Collection:
Brides with Butts
Published:
1938
Brand:
Chesterfield
Manufacturer:
Liggett & Myers Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
For a lifetime of More Pleasure..better taste..refreshing mildness.
Comments:
The happy newlyweds run off together as invisible guests throw confetti and ribbon toward them. The advertisement captures the couple at the height of happiness. Though neither is smoking Chesterfields, the text adds the cigarettes to the couple’s family: “Mr, Mrs, and Chesterfields.” This advertisement aligns itself with longstanding tradition to normalize its presence in everyday life, and associates itself with “a lifetime of more pleasure.”
Keywords:
Cool, Domesticity, Female, Marriage, Mild
