• Skip to primary navigation
  • Skip to main content
  • Skip to footer
SRITA

SRITA

Stanford Research into the Impact of Tobacco Advertising

Show Search
Hide Search
  • Ad Collections
    • Cigarettes
    • Pipes & Cigars
    • Chewing
    • Pouches & Gums
    • Marijuana
    • e-Cigarettes
    • Pod e-Cigs
    • Disposable e-Cigs
    • Heated Tobacco
    • Hookah
    • Anti-smoking
    • Comparisons
    • Video Ads
  • Brand Histories
  • Videos & Lectures
  • Publications
  • Resources
  • Exhibit
  • About SRITA
    • People
    • Research Interns
    • In the Press
    • Contact Us

Brides with Butts – img0643

May 24, 2021 by sutobacco

Brides with Butts – img0643
Download image
Theme:
Targeting Women
Collection:
Brides with Butts
Published:
1945
Brand:
Chesterfield
Manufacturer:
Liggett & Myers Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:

Yes, Chesterfields are packed with pleasure for your smoking enjoyment. The right combination world's best tobacco gives you the three things that mean al the benefits of smoking pleasure Real Mildness Cooler smoking Better taste.

Comments:

This new bride is packing for her honeymoon while still wearing her wedding dress. The bride and her white wedding gown represent purity, one of the adjectives with which cigarettes try to associate themselves; filters, low tar, and purity are all marketing ploys tobacco companies utilize to make cigarettes appear safer and healthier. The slogan, “Packed with Pleasure,” is a nod toward the honeymoon to come, and portrays Chesterfields as the key to pleasure. She packs the cigarettes along with her luxurious clothing, and finds that they are even more important than the delicate slip-ons which haven’t made their way into her suitcase yet. Clearly, this woman is desirable if she has found a husband, and she is only looking toward a more fulfilled life, according to the ad, all thanks to Chesterfields.

Keywords:

Cool, Domesticity, Female, Marriage, Mild

Footer

About SRITA

SRITA’s repository of tobacco advertising supports scholarly research and public inquiry into the promotional activities of the tobacco industry. Learn more

Explore SRITA

  • Ad Collections
  • Video Ads
  • Brand Histories
  • Lectures
  • Publications
  • Resources

Copyright © 2025 · Stanford University