Theme:
Targeting Women
Collection:
Brides with Butts
Published:
1946
Brand:
Chesterfield
Manufacturer:
Liggett & Myers Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
and it's ABC for keeps
Comments:
This new bride wears both her wedding band and her engagement ring as she opens her wedding presents, still dressed in her gown and veil. She has received silver tableware and a silver box containing six packs of Chesterfield cigarettes, which she displays proudly. The heart locket she wears over her chest is placed near the silver carton of cigarettes, showing that her heart belongs to the cigarettes. With the groom’s absence in the picture, it feels more like she married the Chesterfields than anyone else.
Keywords:
Cool, Domesticity, Female, Marriage, Mild
